Free Salesforce Marketers Marketing-Cloud-Email-Specialist Ultimate Study Guide (Updated 154 Questions)
Get to the Top with Marketing-Cloud-Email-Specialist Practice Exam Questions
The certification exam covers a wide range of topics related to email marketing, including email design, subscriber management, content creation, email deliverability, and analytics. Candidates are required to demonstrate their knowledge of these topics by answering multiple-choice questions and completing hands-on exercises.
NEW QUESTION # 37
What does Exact Target do to help protect your data when you log in? Choose 2
- A. Authenticate your browser
- B. Enter your username and password
- C. Click Send Activation Email button
- D. You must choose a long password with multiple characters.
Answer: A,C
NEW QUESTION # 38
If you have more than 50,000 subscribers your test distribution should be what percent per condition?
- A. 15%
- B. 5%
- C. 10%
- D. 20%
Answer: B
NEW QUESTION # 39
A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
Choose 3 answers
- A. Set expectations on send frequency and schedule.
- B. Automatically opt-in all new customers.
- C. Tell customers why they want to receive NTO emails.
- D. Ask for detailed demographic information.
- E. Use explicit opt-in for any new web sign-ups.
Answer: A,C,E
NEW QUESTION # 40
A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. What is the recommended way to import the data?
- A. Data Extract Activity Interaction
- B. Import Subscriber Wizard
- C. Manual Data Filter Refresh
- D. Import Activity Interaction
Answer: D
NEW QUESTION # 41
How can AMP script customize email messages?
A: Provide advanced content personalization
B: Insert responsive content based on the user's viewing device.
C: Automate the flow of creating email messages.
D: Automate the template creation process.
1. Northern Train Outfitters wants to display different content
areas based on the subscriber data.
What can be used to accomplish
this? Choose 2 answers
- A. Dynamic Content
- B. Personalization Strings
- C. Profile Mapping
- D. AMP script
Answer: A,D
NEW QUESTION # 42
Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? (Choose two.)
- A. Include a physical mailing address of the company.
- B. Use a clear "From" name that is easily recognized.
- C. Use animated emojis in subject lines to draw the eye.
- D. Include a "Contact Us" link in the footer.
Answer: A,B
Explanation:
Explanation
NEW QUESTION # 43
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder?
(Choose three.)
- A. Review permissions and roles for users accessing Content Builder.
- B. Create a folder structure prior to importing assets.
- C. Establish a naming convention optimized for search.
- D. Import duplicate copies of content for different messages or groups.
- E. Focus on creating and importing content for one primary channel.
Answer: A,B,C
Explanation:
Explanation
NEW QUESTION # 44
Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure the 7,000 subscribers that exist on both lists do NOT receive the same email twice?
- A. Suppression List
- B. Domain Exclusion List
- C. Exclusion Script
- D. Exclusion List
Answer: C
NEW QUESTION # 45
What can a marketer do to enhance a Welcome Series campaign? (Choose 2)
- A. Share the email program's value proposition
- B. Personalize email content
- C. Send three emails on the first day after sign-up
- D. Require that the subscriber refer a friend
Answer: A,B
NEW QUESTION # 46
Northern Trail Outfitters (NTO) wants its emails to render uniquely between mobile and desktop devices. NTO would like the emails to be responsive.
Which two techniques could be used? (Choose two.)
- A. Use a Basic, Empty, or Themed Template in Content Builder.
- B. Include style="display:block" on all images.
- C. Include @media query CSS in the email.
- D. Use inline CSS styling on all HTML elements.
Answer: C,D
NEW QUESTION # 47
What is a suppression list in the marketing cloud and when would it be used? (Choose all that apply)
- A. Are used with email messages and SMS messages.
- B. an understanding of Data Extensions and Web Service API's may be required.
- C. Are used with guided sends, user-initiated, and triggered emails.
- D. Manages how subscribers receive different categories of emails.
- E. List of subscribers that don't want to receive your communications.
- F. Examples are Newsletters, advertisements and alerts.
Answer: B,C,E
NEW QUESTION # 48
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send dat a. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
- A. Pivot table in Datorama Reports
- B. Filter Activity in Automation Studio
- C. Email Performance Over Time Report
Answer: A
NEW QUESTION # 49
Northern Trail Outfitters wants to display different content areas based on the subscriber data Which two features can be used to accomplish this? (Choose two.)
- A. AMPscript
- B. Dynamic Content
- C. Personalization Strings
- D. Profile Mappin
Answer: A,B
NEW QUESTION # 50
What are the key ways to improve email deliverability in email marketing? (Choose 4)
- A. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!
- B. Email sign-up on website.
- C. Use email templates
- D. Maintain a consistent "From Name"
- E. Use double Opt-in to avoid getting blacklisted.
- F. Consider Subscriber engagement....send only to most engaged subscribers.
Answer: A,D,E,F
NEW QUESTION # 51
A small company, with limited resources, has started to use the Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?
- A. Create suppression lists for each communication type, and associate the suppression list on the send definition.
- B. Create publication lists for each communication type, and associate the publication list on the send definition.
- C. Create a Boolean field for each communication type in the data extension and update the Profile Center.
- D. Create separate data extensions for each communication type and customize the subscription page.
Answer: A
NEW QUESTION # 52
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