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NEW QUESTION 94
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers

• A. Define a Sender Profile.
• B. Define custom Reply Mail Management.
• C. Define a Subscriber -specific From Name.
• D. Define a Delivery Profile.

Answer: A,D

 

NEW QUESTION 95
While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator.
The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings.
What action should correct the issue?

• A. Apply the appropriate user mappings in the CRM configuration.
• B. Apply the marketing Cloud for AppExchange User option as well
• C. Apply the Administrator and Marketing Cloud Administrator permission sets to user.
• D. Reset all user passwords to force new tokens

Answer: A

 

NEW QUESTION 96
A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?

• A. Deselect 'Exclude API Users From Password Expiration'
• B. Select 'Enable Audit Trail Data Collection'
• C. Deselect 'Enable Username and Password for Web Services'
• D. Select 'Identity Verification'

Answer: C

 

NEW QUESTION 97
A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?

• A. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
• B. Automation Studio: Create a Report Activity to run every seven days.
• C. Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.
• D. Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.

Answer: D

 

NEW QUESTION 98
Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.
Which activity would allow NTO to build the journey with the fewest activities possible?

• A. Join
• B. Einstein STO
• C. Engagement Split
• D. Wait Until Date

Answer: A

 

NEW QUESTION 99
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers

• A. Microsite with Smart Capture to store entrants on a data extension.
• B. Send Email Activity with a link to a subscription center.
• C. Data Extension with double opt-in status defined.
• D. Microsite with Web Collect to store entrants on a data extension.

Answer: A,C

 

NEW QUESTION 100
Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?

• A. List Detective
• B. Skipped Records
• C. Restricted Values
• D. Invalid Email Address

Answer: A

 

NEW QUESTION 101
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers

• A. Cloud Pages
• B. Data Designer
• C. Content Builder
• D. Web Analytics Connector

Answer: A

 

NEW QUESTION 102
A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?

• A. Email Performance by Attribute
• B. Impression Tracking for Triggered Sends
• C. Dynamic Content for Triggered Sends
• D. Sends Account Send Summary

Answer: B

 

NEW QUESTION 103
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?

• A. Contact Builder > All Contacts > Email
• B. Analytics Builder > Reports > Email Send Report
• C. Email Studio > Email > Tracking > Sends
• D. Studio > Email > Subscribers > All Subscribers

Answer: B

 

NEW QUESTION 104
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers

• A. The consultant should enable deep linking in Marketing Cloud Connect configuration.
• B. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
• C. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
• D. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

Answer: A,C

 

NEW QUESTION 105
A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?

• A. List Sending
• B. Field Level Encryption.
• C. Tokenized Sending
• D. Distributed Marketing Sends.

Answer: C

 

NEW QUESTION 106
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?

• A. Filter records on a Boolean field
• B. Filter records created after a specified date
• C. Filter records on a formula field
• D. Filter existing records in All Subscribers

Answer: A

 

NEW QUESTION 107
Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?

• A. The data extension is linked using the Contact Key
• B. The Data extension is marked as Sendable and Testable
• C. The data extension is marked as Sendable
• D. The data extension contains a Salesforce ID

Answer: C

 

NEW QUESTION 108
Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?

• A. Email
• B. Account
• C. Subscriber
• D. Link

Answer: A

 

NEW QUESTION 109
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?

• A. SQL Queries
• B. Journey
• C. Data Filters
• D. Measures

Answer: D

 

NEW QUESTION 110
Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?

• A. A triggered message to send an email as soon as a customer completes a purchase.
• B. A user -initiated message to send an email to customers who made a purchase daily.
• C. A scheduled automation to send emails to customers who made a purchase daily.
• D. A file drop automation to send emails to customers who have made a purchase.

Answer: A

 

NEW QUESTION 111
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