[2024] Use Valid New Marketing-Cloud-Administrator Test Notes & Marketing-Cloud-Administrator Valid Exam Guide

Marketing-Cloud-Administrator Actual Questions Answers PDF 100% Cover Real Exam Questions

Salesforce Marketing-Cloud-Administrator Exam is designed to test your knowledge and skills related to the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Administrator Exam certification is intended for professionals who are responsible for administering and managing the Marketing Cloud platform. The Salesforce Certified Marketing Cloud Administrator credential is a valuable certification for professionals who want to demonstrate their expertise in the field of digital marketing.

Salesforce Marketing-Cloud-Administrator (Salesforce Certified Marketing Cloud Administrator) Certification Exam is a highly sought-after certification in the field of marketing automation. Salesforce Certified Marketing Cloud Administrator Exam certification is designed for individuals who are responsible for managing and implementing marketing campaigns using the Salesforce Marketing Cloud platform. Marketing-Cloud-Administrator exam tests the candidate's knowledge and understanding of the Marketing Cloud platform, including its features, functionalities, and best practices.

Salesforce Marketing-Cloud-Administrator, also known as the Salesforce Certified Marketing Cloud Administrator, is a certification exam designed for individuals seeking to demonstrate their expertise in managing and administering Salesforce Marketing Cloud. Marketing-Cloud-Administrator exam is intended for professionals who work in marketing, technology, and business operations and want to demonstrate their knowledge and skills in managing and optimizing marketing campaigns with the Salesforce Marketing Cloud platform.

 

NEW QUESTION # 95
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use Smart Capture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

• A. HTML
• B. SQL
• C. CSS
• D. AMPscript

Answer: B

Explanation:
Explanation
The correct answer is B because SQL can be used to cross-reference the records in each registration data extension with corresponding invitation email sends, and to send a follow-up email to customers who click on the registration link but do not complete registration. A is incorrect because AMPscript cannot be used to cross-reference records or send follow-up emails. C is incorrect because HTML cannot be used to cross-reference records or send follow-up emails. D is incorrect because CSS cannot be used to cross-reference records or send follow-up emails.

NEW QUESTION # 96
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

• A. Business name and physical mailing address
• B. Preference Center link and a link to the business website
• C. Preference Center link and physical mailing address
• D. Business name and a link to the business website

Answer: C

Explanation:
Explanation
To comply with CAN-SPAM regulations for each commercial send, the admin should ensure that their emails contain a preference center link and a physical mailing address1. A preference center link is a link that allows subscribers to manage their subscription preferences and opt out of receiving future emails from NTO. A physical mailing address is an address that identifies NTO's location and contact information. These elements are required by CAN-SPAM for any email that promotes a commercial product or service1. The other options are incorrect because:
* Business name and a link to the business website. These elements are not required by CAN-SPAM for each commercial send, although they may be useful for branding and marketing purposes. CAN-SPAM only requires that NTO clearly identifies themselves as the sender of the email and provides a valid reply-to address1.
* Business name and physical mailing address. These elements are partially correct, as CAN-SPAM requires NTO to include their business name and physical mailing address in each commercial send1. However, they are not sufficient, as CAN-SPAM also requires NTO to include a preference center link or another easy way for subscribers to opt out of receiving future emails1.
* Preference center link and a link to the business website. These elements are partially correct, as CAN-SPAM requires NTO to include a preference center link or another easy way for subscribers to opt out of receiving future emails in each commercial send1. However, they are not sufficient, as CAN-SPAM also requires NTO to include their physical mailing address in each commercial send1.

NEW QUESTION # 97
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

• A. HTML
• B. AMPscript
• C. SSJS
• D. SQL

Answer: B

NEW QUESTION # 98
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?

• A. Content
• B. Engagement
• C. Authentication
• D. List Hygiene

Answer: D

Explanation:
Explanation
The part of deliverability that is tied to hitting spam traps during a send is list hygiene. List hygiene is the process of maintaining clean and accurate subscriber lists by removing invalid, inactive, or unengaged subscribers

NEW QUESTION # 99
Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers

• A. Time Between Send and Engagement
• B. Email Performance by Device
• C. Deliverability Complaint Rate
• D. Email Sending Performance Report

Answer: A,B

Explanation:
Explanation
To drive their mobile adoption strategy, NTO could use the following two report types from the Discover Reporting Tool:
* Email Performance by Device1. This report shows the number and percentage of email opens and clicks by device type, such as desktop, mobile, or tablet. This report can help NTO understand how their subscribers are engaging with their emails on different devices and optimize their email design and
* content accordingly.
* Time Between Send and Engagement2. This report shows the time elapsed between when an email was sent and when a subscriber opened or clicked it. This report can help NTO identify the best time to send emails to their subscribers based on their device preferences and behavior patterns.

NEW QUESTION # 100
A Marketing Cloud Administrator noticed a File DropAutomation has been falling on the Import File activity.
The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?

• A. Use the exact file name used for the trigger in the Import File Activity
• B. Make sure the files placed on the correct subfolder within the SFTP
• C. Make sure the team has a date stamp to avoid duplication
• D. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

Answer: D

NEW QUESTION # 101
Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer dat a. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?

• A. Identity Verification
• B. IP Allowlist
• C. Audit Trail
• D. Export Email Allowlist

Answer: D

NEW QUESTION # 102
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?

• A. Email Studio > Synchronized Data Extensions
• B. Contact Builder > Synchronized Data Extensions
• C. Contact Builder > Data Sources
• D. Automation Studio > File Transfers

Answer: C

NEW QUESTION # 103
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.
The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.

• A. Payment Details
• B. Event Registration
• C. Venue Details
• D. Customer Data

Answer: B,C

Explanation:
Explanation
Event registration and venue details are the two data sources that must be incorporated inside Contact Builder.
Event registration contains the event ID, event name, event type, and venue ID, which are needed for the decision split and the dynamic content in the email. Venue details contain the venue ID, venue name, and venue address, which are needed for populating the venue details in the email with AMPscript. Customer data and payment details are not essential for this scenario and can be excluded from Contact Builder.

NEW QUESTION # 104
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

• A. Ensure all available data is included.
• B. Normalize data and fields to prevent redundancy.
• C. Identify and assign appropriate keys to tie records together.
• D. Remove nonessential data for marketing purposes.
• E. Ensure every data source has a sendable field.

Answer: B,C,D

NEW QUESTION # 105
Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrell a. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?

• A. Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
• B. Create one child business unit for the other brands to share but apply folders and naming conventions.
• C. Create and apply folders with naming conventions in the current account to keep track of brand assets.
• D. Create child business units for each brand and nest another level of child business units for GEOs.

Answer: C

NEW QUESTION # 106
Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrell a. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution?

• A. Email Rachments
• B. Content Syndication
• C. Analytics Builder
• D. Distributed Sending

Answer: A

Explanation:
Explanation
Email attachments is the Marketing Cloud product that NTO should purchase as a solution. Email attachments allows you to attach files such as PDFs or CSVs to your email messages. The files are stored securely in Marketing Cloud and are not publicly accessible. Distributed sending is not a suitable solution because it allows franchisees to send their own emails using NTO's content, not receive emails from NTO. Content syndication and Analytics Builder are not relevant for this scenario.

NEW QUESTION # 107
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose2 answers

• A. Pre-warmed IP address can be purchased from Salesforce
• B. All of NTO's accounts should be on the same stack
• C. Send volume is large enough to maintain a positive or neutral reputation
• D. Length of time needed to pause sending is greater than one month

Answer: B,C

Explanation:
Explanation
To determine if a Dedicated IP is the right choice for NTO, the admin should consider the following:
All of NTO's accounts should be on the same stack1. A stack is a group of servers that host Marketing Cloud accounts. A Dedicated IP can only be shared across accounts that are on the same stack1.
Send volume is large enough to maintain a positive or neutral reputation2. A Dedicated IP requires a consistent and high volume of email sends to establish and maintain a good sender reputation with ISPs2. If the send volume is too low or irregular, the reputation of the IP may suffer and affect the deliverability of NTO's emails2. The other options are incorrect because:
Length of time needed to pause sending is greater than one month. This is not a consideration for choosing a Dedicated IP, but rather a consequence of having one. If NTO pauses sending for more than a month, their Dedicated IP may lose its reputation and need to be re-warmed before resuming sending2.
Pre-warmed IP address can be purchased from Salesforce. This is not a consideration for choosing a Dedicated IP, but rather an option for acquiring one. A pre-warmed IP address is one that has already been used by another sender and has an established reputation. NTO can purchase a pre-warmed IP address from Salesforce if they want to avoid the warming process for a new IP address

NEW QUESTION # 108
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers

• A. Conversion/Cart Code
• B. Recommendation Code
• C. Collect Code
• D. Email Conversion Code

Answer: B,C

NEW QUESTION # 109
Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?

• A. Move the File Transfer to its own automation and include a notification email address
• B. Move the Import definition to its own automation and include a notification email address
• C. Update the Import definition to include a notification email address
• D. Update the automation to include a notification email address for Runtime Errors

Answer: C

Explanation:
Explanation
Update the Import definition to include a notification email address is how the admin could receive a file of the bad data rows to confirm this theory. Import definition is a type of activity that allows marketers to import data from a file into a data extension or a list in Marketing Cloud. Import definition can be configured to include a notification email address that will receive an email with a link to download a file of the bad data rows after the import is completed. The file will contain the rows that failed to import and the reason for the failure

NEW QUESTION # 110
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?

• A. The triggered Send Data Extension data extension template was used.
• B. The data extension is located in the Salesforce Data Extensions folder.
• C. The data extension is located in the Synchronized Data Extensions folder.
• D. The wind relationship links Subscriber Key to Subscribers on Email Address

Answer: B

Explanation:
Explanation
To ensure Individual Email Results are pushed back into Sales Cloud for a particular send, the admin should confirm that the data extension is located in the Salesforce Data Extensions folder. The Salesforce Data Extensions folder is a special folder that contains data extensions that are integrated with Salesforce CRM via Marketing Cloud Connect. Only data extensions in this folder can be used for sending emails with Individual Email Results tracking enabled. The other options are incorrect because:
* The send relationship links Subscriber Key to Subscribers on Email Address. This is a setting that defines how subscribers are identified and matched between a sendable data extension and All Subscribers. However, this setting does not affect whether Individual Email Results are pushed back into Sales Cloud; it only affects how email addresses and subscription statuses are updated in Marketing Cloud.
* The data extension is located in the Synchronized Data Extensions folder. The Synchronized Data Extensions folder is a special folder that contains data extensions that are synchronized from Salesforce CRM via Marketing Cloud Connect. However, these data extensions cannot be used for sending emails directly; they can only be used as sources for filtered or query-based data extensions.
* The triggered Send Data Extension data extension template was used. This is a predefined data extension template that contains a set of standard fields for logging triggered send data. However, this template does not affect whether Individual Email Results are pushed back into Sales Cloud; it only
* affects what information is stored in Marketing Cloud.

NEW QUESTION # 111
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?

• A. Configure the "Event Notification Service" in Setup with their Email Address
• B. Add their Email Address in the Query Activity Notifications Field
• C. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
• D. Install the Marketing Cloud App on phone to receive Push Messages

Answer: C

Explanation:
Explanation
To ensure a notification is received when the query fails, the admin should add their email address in the automation "Runtime Error or Skipped Run Notification Settings". This setting allows the admin to specify an email address or a data extension to receive notifications when an automation encounters a runtime error or a skipped run. A runtime error occurs when an activity within an automation fails to execute, such as a query that has invalid syntax or references a non-existent data extension. A skipped run occurs when an automation is scheduled to run but does not run because the previous run is still in progress. The other options are incorrect because:
* Install the Marketing Cloud App on phone to receive Push Messages. This option will not ensure a notification is received when the query fails, as the Marketing Cloud App does not support push notifications for automation errors or skipped runs. The Marketing Cloud App only supports push notifications for Journey Builder entry events and email sends.
* Add their Email Address in the Query Activity Notifications Field. This option will not ensure a notification is received when the query fails, as the Query Activity Notifications Field only sends notifications when the query completes successfully. The notifications include information such as the number of records processed, added, updated, skipped, or failed.
* Configure the "Event Notification Service" in Setup with their Email Address. This option will not ensure a notification is received when the query fails, as the Event Notification Service is a feature that allows external systems to subscribe to events that occur in Marketing Cloud, such as email sends, opens, clicks, bounces, and unsubscribes. The Event Notification Service does not support events related to automation errors or skipped runs.

NEW QUESTION # 112
Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?

• A. Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
• B. Create one child business unit for the other brands to share but apply folders and naming conventions.
• C. Create and apply folders with naming conventions in the current account to keep track of brand assets.
• D. Create child business units for each brand and nest another level of child business units for GEOs.

Answer: D

Explanation:
Explanation
Create child business units for each brand and nest another level of child business units for GEOs is how the rest of the business units should be organized. Business units are organizational units that allow marketers to segment their Marketing Cloud account based on different brands, regions, products, or channels. By creating child business units for each brand and nesting another level of child business units for GEOs, NTO can manage their marketing activities and assets for each subsidiary brand and location separately

NEW QUESTION # 113
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.
The data extensions contain the following information:
- Orders: OrderId, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
- Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers

• A. Create a one -to -many relationship between Orders and Order_Details.
• B. Create a one-to-one relationship between Order_Details and Products.
• C. Create a one-to-one relationship between Orders and Order_Details.
• D. Create a one-to-one relationship between the contact record and Order Details.

Answer: A,B

NEW QUESTION # 114
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