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IBM 00M-645 Exam Syllabus Topics:

IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

Question 1

An existing Cognos BI customer has applications that depend on a previous version of Cognos (Series 7). They wish to migrate to IBM Cognos BI.
Which product most resembles their previous version and is likely to provide them with the easiest migration?

A. PowerPlay
B. Business Insight Classic Mode
C. Controller
D. TM1

Question 2

An organization is interested in developing their business intelligence strategies, but they are concerned that their managers are not computer-savvy enough to really take advantage.
What is the best way for the sales representative to respond?

A. Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
B. Cognos was designed to take information from multiple applications and pull it together into a single platform.
C. Cognos allows organizations to select the appropriate roles that match their user behaviors.
D. The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.

Question 3

Which tool allows users to perform IBM Cognos BI slice-and-dice tasks while staying within the familiar spreadsheet frontend?

A. Report Studio
B. Excel Analyzer
C. Cognos Analysis for Excel (CAFE)
D. Business Insight

Question 4

What is the best strategy when positioning IBM Cognos BI against a niche competitor such as QlikView and MicroStrategy?

A. Describe how IBM Cognos is the lowest cost solution on the market and provides the lowest total cost of ownership of all vendors.
B. Expand the agenda to include capabilities not provided by the competitor.
C. Explain that unlike these other vendors, all functionalities of Cognos are available out of the box without having to code.
D. Warn the customer of hidden charges attached to features perceived as free.

Question 5

A prospect in HR is interested in the reporting capabilities of IBM Cognos BI, but in the past they have had trouble getting IT to pay attention to their needs.
What is the best way for the sales representative to respond to this concern?

A. Cognos was designed to take information from multiple applications and pull it together into a
single platform.
B. Cognos allows organizations to select the appropriate roles that match their user behaviors.
C. Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self-service.
D. The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.

Solutions: