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NEW QUESTION # 20
What is a "detour" in a lifecycle model?

• A. A fallback stage for inactive leads
• B. A manual override in lead scoring
• C. A lead that bypasses the initial stages of the lifecycle
• D. A temporary change in the lifecycle path due to specific conditions

Answer: D

NEW QUESTION # 21
An Adobe Marketo Engage Architect starts their first day at their new job managing the Marketo Engage instance. When inspecting the instance, they notice that the sync to Salesforce was unusually slow and takes several hours to populate Salesforce campaign membership from Marketo Engage programs. Upon closer inspection, several errors occurred under the notifications of syncs timing out or hitting the concurrent limit.
Which three actions can the architect take to help diagnose and address the problem around sync to Salesforce issues?

• A. Create a smart list to identify Marketo Engage records that have an empty CRM type Review the field management mapping Check the permission in the CRM for the Marketo sync user profile
• B. Go to admin and view the CRM notification errors
  Count the number of custom CRM fields
  Increase the time between CRM and Marketo syncs
• C. Limit the number of records being synced by pausing all active campaigns.
• D. Use campaign inspector to determine the number of sync to CRM flow steps Check the permissions in the CRM for the Marketo sync user profile Check the permissions in the CRM for the Marketo sync user profile

Answer: D

NEW QUESTION # 22
When should you use multiple partitions in Marketo? (Choose two)

• A. When segmenting audiences by lifecycle stages
• B. To manage leads for different business units
• C. To track campaign performance
• D. For businesses with region-specific campaigns

Answer: B,D

NEW QUESTION # 23
A client wants to capture UTM parameters at a program level to measure and report on the effectiveness of each Marketo program. The client has a large marketing team, and the Marketo administrator wants to streamline how they build their programs to ensure that all the data values are captured to enable the reporting. The company currently uses program member custom fields and has created program templates that the marketing team clones to minimize the number of steps necessary when setting up their programs.
They need advice on how they should modify their program templates and setup to capture their UTMs.
Which three actions should the administrator recommend to help the client meet their goals in the most efficient and scalable manner? (Choose three.)

• A. Configure program tokens for UTM parameters that have been inherited from a parent folder
• B. Create an executable smart campaign to set UTM parameters in the Program Member Custom Fields
• C. Configure Program Member Custom Fields to track the UTM parameters
• D. Create a Request Campaign to set UTM parameters in the Program Member Custom Fields to avoid race conditions
• E. Change Data Value steps in the smart campaigns to capture the UTMs in Program Member Custom Fields
• F. Configure local program tokens to set UTM parameters

Answer: A,B,C

NEW QUESTION # 24
A client observes low engagement rates due to spam complaints.
What action is recommended?

• A. Adjust recipient preferences
• B. Increase sending frequency
• C. Warm up IP addresses
• D. Use double opt-in for subscriptions

Answer: D

NEW QUESTION # 25
Which strategies support governance in a Marketo instance? (Choose two)

• A. Consolidating all engagement campaigns
• B. Enabling team-based workspaces
• C. Implementing regular audit schedules
• D. Reducing lead scoring rules

Answer: B,C

NEW QUESTION # 26
Which issues commonly arise during a Marketo instance audit? (Choose two)

• A. Overlapping campaign schedules
• B. Inconsistent folder naming conventions
• C. Missing lead activity logs
• D. Unused system tokens

Answer: A,B

NEW QUESTION # 27
A business is noticing that their MQL trigger campaign for Lifecycle Processing runs twice after a hand raise form conversion. An MQL Type field is stamped during this trigger process, and the value is being overwritten from 'Hand Raise' to 'Scoring' the second time through. The MQL trigger campaign has two filters listening for a hand raise form conversion and for the person score threshold being met. The Marketo Engage consultant notices that the scoring model is fast tracking hand raise conversions, leading to race conditions and a person qualifying for the MQL trigger campaign again when the score is increased.
Which option should the consultant recommend first to prevent records from processing twice?

• A. Remove the person score trigger filter from the MQL trigger campaign
• B. Update the smart campaign qualification settings to run once per hour
• C. Disable the scoring model for hand-raise conversions to avoid conflicts
• D. Use a Wait step and a Remove from Flow step at the beginning of the campaign flow

Answer: B

NEW QUESTION # 28
What elements should be included in project boundaries? (Choose two)

• A. Workflow templates
• B. Defined KPIs
• C. Identified risks
• D. Email performance reports

Answer: B,C

NEW QUESTION # 29
A company is launching a gated content whitepaper download campaign that will use a Marketo form on their company website. They will launch two paid advertising campaigns via Facebook and Google to drive new leads to the form, but the form can also be accessed organically via the company website.
The company wants to track:
The number of leads generated by this campaign
Which channel generated the most leads
How many people completed the download and which medium drove them to the form What is the best approach to program configuration in Marketo to achieve this level of reporting?

• A. Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program
• B. Create channels for Online Advertising and Web Content, and create a Marketo program for each Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Route Organic form fills to the Web Content program, and form fills from Facebook and Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for all advertising to the Paid Advertising program
• C. Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program
• D. Create a channel for Web Content, and create a program with this channel Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Capture all form fills in the Web Content program, ensuring Acquisition Program and date is set for newly acquired leads Apply Period Costs for all advertising to the program

Answer: A

NEW QUESTION # 30
What is the primary benefit of using workspaces in Marketo?

• A. Provides separate environments for team collaboration
• B. Increases campaign volume limits
• C. Enhances email rendering times
• D. Reduces lead scoring complexity

Answer: A

NEW QUESTION # 31
What are key aspects of efficient Marketo instance administration? (Choose two)

• A. Implementing naming conventions for all assets
• B. Consolidating all campaigns into one workspace
• C. Enforcing role-based access controls
• D. Removing all inactive users

Answer: A,C

NEW QUESTION # 32
A client's Marketo instance has poorly organized campaigns, leading to reporting inaccuracies.
What is the first step to resolve this?

• A. Implement naming conventions for campaigns
• B. Remove inactive campaigns
• C. Consolidate all campaigns into one workspace
• D. Reduce the number of campaigns

Answer: A

NEW QUESTION # 33
What methods can be used to track attribution in Marketo? (Choose two)

• A. Adjusting Smart Campaign Filters
• B. Use of Program Tags
• C. Creating Static Lists
• D. Integration with CRM

Answer: B,D

NEW QUESTION # 34
A company helps organizations connect and integrate their data. Their marketing team is focused on driving lead generation and marketing influence on pipeline and revenue growth, and their sales cycle is typically 6 months. The table shows a Program Opportunity Analysis report for programs that were run in Q1 and Q2. It is now the middle of Q3, and they are looking at how they would modify their marketing spend in Q4 given the sales team are behind their target.

How can the marketing team help the sales team meet their Q4 targets?

• A. Increase marketing spend on Webinars
• B. Increase marketing spend on Content Syndication
• C. Increase marketing spend on Tradeshows
• D. Increase marketing spend on Live Events

Answer: A

NEW QUESTION # 35
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