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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are working with a client on their Google AdWords account. The client has been exploring the Google AdWords tools and wants to know what the conversion optimizer does. Which of the following is the best definition of the conversion optimizer?

A) The conversion optimizer uses your conversion data to get you more conversions at a lower cost.
B) The conversion optimizer helps you identify keyword lists and find negative keywords.
C) The conversion optimizer helps you measure conversions, such as purchase, signup, pageview, or leads.
D) The conversion optimizer helps you make changes to your website's landing page to see which is most effective in improving your conversion results.

2. Ronnie has created a mobile phone application that people can download to their mobile phones. The application is a calendaring service that shows people what bands are playing at different nightclubs in their cities. Ronnie would like to target his ads to show only in the evening because that's when people, he believes, are making plans to see different bands. How can Ronnie schedule his Google AdWords ads to run in the evening hours only?

A) Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click create
B) Ronnie will click his campaign, select Settings, and select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit
C) Ronnie will click his campaign, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Create
D) Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit

3. What is the minimum time in which a Google AdWords ad can be scheduled to run per week?

A) 1 hour per week
B) 36 hours per week
C) 15 minutes per week
D) 24 hours per week

4. Which of the following labels allows you to customize your own conversion type?

A) Sign-ups
B) Other label
C) Leads
D) View of a key page

5. You want to create a Search Query Report for your client. Which of the following are the most accurate steps to creating the report?

A) Choose Reporting, Choose Keywords, click Create Report
B) Choose Reporting, Search Query Report, choose Summary, click Generate Report
C) Choose Reporting, Search Query Report, click Create Report
D) Choose Campaigns, Ad Groups, More Actions, Create Report, Choose Keywords, click Create Report

Solutions: