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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Modeling and Management | 21% | - Reporting, data views, and tracking extracts - Data object selection and relationship definition - Contact identity and data governance |
| Account Configuration | 12% | - Account hierarchy design and management - Mobile Studio configuration and troubleshooting - Sender Authentication Package implementation - Reply Mail Management setup and resolution |
| Automation | 20% | - Journey Builder flow design - Automation type and activity selection - Automation Studio workflow implementation |
| Discovery and Architecture | 16% | - Data and segmentation strategy design - Solution recommendation and long-term maintainability - Requirements gathering and analysis |
| Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Extension product selection and implementation - Data model design for personalized messaging |
| Messaging | 11% | - Deliverability and compliance management - Personalized content design and delivery - Cross-channel messaging strategy |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions. Information on attendees and their leads are coming from Sales Cloud.
Which solution should they use?
- A. Existing Email Event Notification Subscription
- B. Keyword opt-in and SMS Messaging
- C. CloudPages opt-in to Event Journey
- D. Smart Capture and Triggered email messaging
Correct Answer: B 🗳️
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Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Triggered Send Definition
- B. Email Send Activity
- C. Multi-Step journey with an API Event entry source
- D. Transactional Messaging API
Correct Answer: D 🗳️
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A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?
- A. Salesforce Data Entry, SQL Query Activity, Task Activity
- B. Scheduled Automation, Filter Activity, Data Extension Entry, Contact Activity
- C. API Event Entry, SQL Query Activity, Task Activity
- D. Scheduled Automation, SQL Query Activity, Data Extension Entry, Task Activity
Correct Answer: D 🗳️
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?
- A. ListSubscribers
- B. Subscribers
- C. EnterpriseAttribute
- D. PublicationSubscriber
Correct Answer: A 🗳️
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Northern Trail Outfitters has a data extension named " Fav_Animals " with fields " SubscriberKey " and " Animal " which stores subscribers ' favorite animals. Using the AMPscript function Lookup, they want to include their favorite animal in an email to Contacts where a Salesforce Report is the target audience.
Which of the following code samples correctly leverages a personalization string to perform the lookup at time of send?
- A. Lookup( " Fav_Animals " , " Animal " , " SubscriberKey " , ContactID)
- B. Lookup( " Fav_Animals " , " Animal " , " SubscriberKey " , _subscriberkey)
- C. Lookup( " Fav_Animals " , " Animal " , " SubscriberKey " , _emailaddr)
- D. Lookup( " Fav_Animals " , " Animal " , " SubscriberKey " , SubscriberKey)
Correct Answer: D 🗳️
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