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Salesforce MC-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question 1

Northern Trail Outfitters needs to send a highly personalized SMS message to customers. The personalization logic requires a complex, real-time calculation based on external system data that is not stored in Data 360.
The logic must be executed at the time of send to ensure the data is current.
Which data source should a Marketing Cloud Next Consultant use to meet this requirement?

A. Data Graph
B. Event
C. Apex Class

Question 2

Northern Trail Outfitters wants to enrich its customer profiles by combining CRM Contact data with anonymous web browsing activity captured via the web tracking embed code. A Marketing Cloud Next Consultant has already set up the Contact data stream mapped to the Individual data model object (DMO) and confirmed that web tracking events are flowing into the Website Engagement DMO.
What must the consultant configure in Identity Resolution to link anonymous visitor data to known Contact profiles?

A. Add a custom rule in the identity resolution ruleset to include the Identity Match DMO using the device- to-known record type, so that anonymous visitor IDs are stitched to known Individual IDs.
B. Add a matching rule based on contact point email between the Website Engagement DMO and the Individual DMO, so that form submissions are matched to known Contacts.
C. Create a Data 360-triggered flow on the Website Engagement DMO to look up the matching Individual record and update the Identity Match DMO with the visitor's email address.

Question 3

Northern Trail Outfitters wants to build a promotional email. The email must display a personalized subject line based on the recipient's preferred language (stored as a field on the Contact), and show a dynamically repeated list of recommended products from a related custom data model object (DMO). The audience is a segment of Unified Individuals.
Which combination of personalization features should the Marketing Cloud Next Consultant configure?

A. Use a content variation on the email for each language, and an AMPscript reading from a marketing object for the product list.
B. Use a variation for the subject line, and a Repeater block linked to the Data Graph for the product list.
C. Use a merge field from the Data Graph for the subject line, and a Repeater block linked to the Data Graph for the product list.

Question 4

Northern Trail Outfitters needs to send a one-time promotional email to a specific, fixed group of individuals who registered at a recent trade show. The attendees have been imported into Marketing Cloud Next.
Which Data 360 feature is the most appropriate choice for this use case?

A. Actionable List
B. Marketing Object
C. Segment

Question 5

A Marketing Cloud Next Consultant is designing a new marketing initiative. The design includes three automated, multi-step email sequences, each triggered by different customer actions. All three sequences are part of a single, overarching product launch effort. The consultant needs to organize these automations logically within Marketing Cloud Next.
How should the consultant structure the campaigns and flows?

A. Create one campaign that relates to three separate flows.
B. Create three campaigns, each with its own related flow.
C. Create one flow that relates to three separate campaigns.

Solutions: