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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?

A) Import File
B) Fire Event
C) File Transfer

2. Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?

A)

B)

C)

3. A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

A) Automation Studio Email Activity
B) Multi-Step Journey
C) User Initiated Send

4. A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

A) Add descriptive tags to each asset upon creation.
B) Add assets to folders upon creation.
C) Add a description to each asset upon creation.

5. Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?

A) Enhanced Dynamic Content
B) Einstein Coy Insights
C) Einstein Content Selection

Solutions: