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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. How are look-alike models produced?

A) They are built within the platform using logic to connect audiences.
B) They are built by ingesting online data from partner sites.
C) They are built by data partners using complex algorithms of multiple data attributes.
D) They are built by identifying targets with the highest action rate on the Funnel Analysis report.
E) They are built by creating audiences from categories with high index values.

2. Which of the following is a reason to review and update a taxonomy?

A) The Category Value Assessment has been requested and addressed.
B) There are too many categories in the taxonomy and it is hard to find the right data.
C) Taxonomy permissioning has been activated.
D) It has been a month since the last audit was conducted.

3. What is the CPS pricing model?

A) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
B) This model allows clients to purchase data on a cost per 1,000 impressions basis.
C) This model allows clients to purchase data on a cost per category agreement.
D) This model allows clients to purchase data based on the overall win rate of the campaign.
E) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.

4. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A) Taxonomy API
B) Audiences API
C) Ping API
D) User Data API
E) Pixel URL API

5. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Full agency control
B) Global DMP nerve center
C) Global template with local nuances
D) Horizontal regional empowerment
E) A single seat shared by all regions

Solutions: