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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Topic 2: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Topic 3: Lead Management | 24% | - Custom redirects: capabilities and use cases - Completion actions - Page actions - Scoring and grading: definition and management - Segmentation rules - Lists: types, capabilities and creation - Automation rules: components and use cases |
| Topic 4: Administration | 11% | - Field creation, editing and mapping - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities |
| Topic 5: Reporting and Analytics | 8% | - Dashboard interpretation - Campaign and lifecycle reporting - Conversion and engagement metrics |
| Topic 6: Email Marketing | 20% | - Email reporting metrics - Email capabilities and use cases - Difference between Emails and Email Templates |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?
- A. Create an automation rule based on product Name.
- B. Create a segmentation rule based on Product Name.
- C. Create a dynamic list based on Product Name.
- D. Create a completion action based on Product Name.
Correct Answer: B 🗳️
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Which scenario would convert an anonymous visitor into an identified prospect?
- A. Submitting a Web2Lead form that is linked to Marketing Cloud Account Engagement via a form handler
- B. Opening email sent by a sales rep using the Send Marketing Cloud Account Engagement Email functionality in Salesforce
- C. Scanning the badge of someone who visited a booth at a recent event
- D. Creating a Lead in Salesforce which syncs to Marketing Cloud Account Engagement as a new prospect record
Correct Answer: A 🗳️
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LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet.
What can a Pardot administrator enable the form in order to reset the form after each new submission?
- A. Bot protection via a honeypot
- B. A URL redirect
- C. Completion actions
- D. Kiosk/Data Entry Mg
Correct Answer: D 🗳️
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How can you delete a prospect?
- A. Through a completion action.
- B. You can't delete prospects.
- C. Through an automation rule.
- D. Through the prospect table actions.
Correct Answer: D 🗳️
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What HML merge field should be included in an email to allow prospects to manage their email preferences?
- A. {{OptOut}} or {{ReportSpam}}
- B. {{Unsubscribe}} or {{Opt_Out}}
- C. {{OptOut}} or [{EmailPreferenceCenter}}
- D. {{Unsubscribe}} or {{EmailPreferenceCenter}}
Correct Answer: C 🗳️
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