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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Implementation and Configuration | 16% | - Set up data collection and event processing - Set up and configure the Web Media Manager - Configure user and visitor authentication - Implement JavaScript beacon and tag management - Configure campaign areas and zones |
| Topic 2: Overview and Key Concepts | 12% | - Identify use cases for Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Define Marketing Cloud Personalization - Describe the platform architecture and components |
| Topic 3: Administration and Governance | 20% | - Manage integrations with Marketing Cloud - Monitor system health and troubleshooting - Implement data governance policies - Understand compliance and security considerations - Manage user roles and permissions - Configure system settings and preferences |
| Topic 4: Campaigns and Experiences | 24% | - Create and manage campaigns - Implement decision logic and rules - Configure audience targeting and segmentation - Build experiences using drag-and-drop editor - Create and test campaign variations - Set up triggers and response handling |
| Topic 5: Audience Management | 16% | - Implement catalog-based recommendations - Use profile attributes and engagement scoring - Create and manage segments - Configure dynamic audience membership - Build audience criteria and filters |
| Topic 6: Reporting and Analytics | 12% | - Interpret engagement and conversion data - Create and customize reports - Analyze campaign performance metrics - Navigate and use the Reports dashboard |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. What are Marketing Cloud Personalization's machine learning powered algorithms called?
A) Einstein Recipes
B) Machine Learning Tools
C) Einstein Decisions
D) Data Science Workbench
2. When does site mapping happen during the implementation process?
A) It can happen at any point since it is unrelated to the rest of the implementation
B) In the middle after certain components like the catalog have been populated
C) At the beginning of the build phase since it is the basis for the rest of the implementation
D) At the end after everything is defined in the system
3. What is the purpose of defining content zones in the sitemap?
A) To define where campaigns can render on a website
B) To report on web campaign performance
C) To ingest catalog information from the page
D) To specify the size of the content that will be used
4. How does Guardian determine the expected range for a given metric?
A) Guardian uses upper and lower bounds set by the user for each metric.
B) Guardian uses continuous machine learning to set predict the expected range
C) Guardian comes with pre-built ranges for each metric, which cannot be configured
D) Guardian queries the Data warehouse to establish logical the expected ranges
5. What two features of Marketing cloud Personalization can be used in an open-time email Campaign?
A) Attribute
B) Promotion
C) Recipe
D) Survey
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: B,C |
