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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. What is the ideal column-setting element to use when creating a report broken out by day with a future end date?
Response:

A) Custom row formatting
B) Conditional formatting
C) Auto-generated
D) Interpret zero as no value

2. Which steps should be taken when creating reports for external business partners?
(Select two.)
Response:

A) Assign Temporary Report Access
B) Create Custom Data Views
C) Apply Data Privacy Rules
D) Use Report Export Templates

3. You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.

What is a valid insight gained about the impact of marketing email engagement on order value? Response:

A) Email 2 generated the highest click-to-order ratio.
B) Email 5 is attributed $38.4 million in order value during the attribution window.
C) Email 3 had the greatest average attributed order value per email click.
D) Email 4 was the last email clicked before orders totalling $54.3 million.

4. Which Adobe CJA features support in-depth data analysis?
(Select two.)
Response:

A) Data View Filter Editor
B) Calculated Metrics Builder
C) Profile Merge Policy Manager
D) Campaign Execution Logs

5. Which feature allows restricting report access to specific team members in Adobe CJA?
Response:

A) Data Export Rules
B) Profile Identity Lock
C) Report Permissions
D) Campaign Quotas

Solutions: