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- Reporting
- Programs
- Creating and Managing Content
- Responsys Data Model
- Partner Integrations
- Campaigns/Forms
- Multi-Channel Campaigns
- Integration: Interact Connect
- Initial Configuration/Deliverability
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Certification Path
The Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials Certification includes only one 1Z0-477 exam.
Oracle 1z1-477 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Integration | - API and external system integration - Data import and export processes |
| Topic 2: Reporting and Analytics | - Delivery and engagement metrics - Campaign performance reporting |
| Topic 3: Audience and Segmentation | - Profile list management - Segmentation rules and filters |
| Topic 4: Campaign Management | - Campaign execution and scheduling - Campaign creation and configuration in Responsys |
| Topic 5: Content Management | - Email and message design - Dynamic content and personalization |
